Award Winning Local SEO Service
If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if you’re not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. This is what we call “Local SEO.”
Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that often, this leads to forced pages that have little to do with the business at hand. It’s clear that these pages are only added for SEO reasons.
Yes, there is a lot you can do online to optimize your website for a local audience. But if you are running a local business, things like word-of-mouth and a print brochure also contribute to local SEO.
If you mention your website and social profiles on your offline communication/promotion as well, your Facebook likes might go up, your Twitter followers could increase, and the direct traffic on your website will get higher. One way or another, this will be visible to Google as well, beit indirect perhaps.
So, back to our main question: what is local SEO? Local SEO consists of a number of factors that help you address your local audience by better rankings in search engines. It’s not just optimizing your address or your social media strategy; it’s all these things combined that we call local SEO. Good luck optimizing!